It’s true that marketers tend to rely on Twitter, Facebook, and LinkedIn to remain at the forefront of industry news, but they also tend to neglect the full potential that Google+ offers as a news source. Adding key people to your circle and following the shared circles others have curated on Google+ can help fill your feed with relevant content that’s worth reading.
To get started, follow these Google+ circles for insights about marketing, technology, digital branding, social media, and blogging.
1. Active Tech Journalists and Thought Leaders
Take a look at tech evangelist Robert Scoble’s Google+ circle of tech journalists and thought leaders. Marketers can benefit from following this circle thanks to the shared content from many reporters, writers, and journalists covering the tech and marketing world for dozens of key publications.
2. 101 Social Media Experts
Gabriel Vasile curated this Google+ circle of the top social media marketing strategists, freelancers, and experts in the industry. Follow this circle for insights on how to effectively market your business on Google+, Twitter, Facebook, LinkedIn, and more.
3. Best Bloggers on Google+
This circle contains more than 200 bloggers worth following and is curated by Peter McDermott. Follow this circle for insights from bloggers of all different backgrounds. You’ll have one place to access items like marketing how to’s and industry news.
4. 132 Digital Agencies on Google+
The digital marketing agency, Reality Digital, has curated a circle of 132 other digital agencies. This circle offers an agency perspective on the marketing world from the few agencies active on Google+.
5. Engaging Brands on Google+
Marketing your company on Google+ is a commitment, following Joe Martinez’s circle of the most engaging brands on the network is an easy way to learn best practices and get ideas for your content strategy. Zagat, Burberry, Pepsi, and Bravo are among some of the brands representing the best of class in this Google+ circle.
6. Formidable Women in Tech
Women are increasingly active in the tech space offering unmatched insights worth learning and applying to your business. Follow Veronica Belmont’s curated circle of women in the tech industry for great information on business, startups, social media marketing, and online advertising.
7. Professionals Focused on Engagement Marketing
Offering your audience an engaging experience no matter which channel you’re reaching them on is the sign of a successful campaign. This Google+ circle is a collection of experts focused on engagement, as curated by Gideon Rosenblatt. Following this circle will give you updates about relationship marketing, relationship management, community management, engagement technologies, and civic engagement.
8. Google+ Community Managers
Marketers can hope to gain a deeper understanding of how to best use Google’s many advertising tools by following Moshe Eshel’s circle of Google+ community managers and other Google staffers. This is an effective way of seeing how Google is using this platform among its arsenal of advertising products.
9. Marketing For Small Businesses
There’s a plethora of news content on best practices and tools for big brands to make use of, but the interests of small businesses aren’t always given equal coverage. Follow Vanessa Schneider’s Google+ circle for content often directed at small businesses to help improve their marketing strategies.
10. Search Engine Optimization Experts
Search engine optimization is an effective means of driving more traffic to your business’s web properties. Staying updated on the latest search engine marketing strategies and changes to search algorithms can be tedious. Follow this circle for help keeping ahead of industry announcements and updates from seasoned SEO professionals.