Yahoo CEO Marissa Mayer, who announced on Monday that the company acquired popular social blogging site Tumblr for $1.1 billion, said she will use the site often to share her experiences and interests with the community, from Yahoo news to pictures of macaroon art.
Mayer will blog with the user name MarissaMayr — note the dropped “e,” in line with Tumblr and Yahoo’s other product Flickr.
“I intend to keep blogging,” Mayer told Mashable. “I’ve been wanting to blog for awhile, so it was really gratifying to update my profile link on Twitter to my Tumblr page. I will be doing a lot more. I’m not sure if I can create animated GIFs, but I will definitely be posting more pictures.”
She’s not a stranger to GIFs though. In fact, she shared the acquisition news to the world on her blog with the help of one.
— marissamayer (@marissamayer) May 20, 2013
Mayer also alluded to the controversy of surrounding porn on Tumblr with a GIF of Tumblr founder David Karp and herself.
Earlier on Monday, Yahoo announced it had acquired social blogging platform Tumblr for $1.1 billion. The move is a part of an effort to attract more users in the 18 to 24 year old age demographic and grow its social strategy.
“Media is best when you share it,” she added. “We are a media and photo company and inherent in those experiences is sharing, so it makes sense for us to embrace social media and what it has to offer.”
The tone of her personal Tumblr page will mostly be casual: “It will be an extension of what I’m already doing on Twitter and Flickr,” Mayer said. “I try to be private with certain details and with my family, but there will be work updates and fun things too.”
For example, Mayer said she tweets pictures from concerts and quirky items she encounters on an everyday basis.
“The other day I tweeted about macaroon art,” she said. “I was at a hotel with amazing open-faced macaroons with flowers on them for Mother’s Day. I had to share them.”
Macaroon art.Happy Mother’s Day! 🙂 flic.kr/p/eizjm8
— marissamayer (@marissamayer) May 12, 2013
Mayer isn’t the only one who has moved to Tumblr. Yahoo’s corporate blog is now on Tumblr and the existing blog, which was often used for news updates, has been retired.
Mayer said during a call with investors that it will bring ads to Tumblr blogs for users who want them to help monetize the platform. But overall, Yahoo and Tumblr will operate as separate companies and there won’t even be a Yahoo logo on the blogging site.
Image via Brad Barket/Getty Images for WIRED