The Olympics officially take over the world for the next two weeks with Friday’s opening ceremony in London, and Twitter just launched its dedicated event page aimed at tracking Olympics buzz on the social network and becoming a conversation hub for fans around the world.
Produced in partnership with NBC — the Games’ official broadcaster in the United States — the page at twitter.com/#Olympics uses a combination of human curation and algorithms to collect relevant tweets from fans, media and athletes. The page can also be viewed by non-Twitter users looking to follow along.
The dedicated hub makes sense: Twitter said in a blog post Thursday that more tweets are already being sent about the London Olympics each day than were sent during the entire 2008 Olympics in Beijing. More than two-thirds of American Olympians are on Twitter, according to the company, and the build-up to the 2012 Games has sparked 100 times more tweets than the lead-up to the 2008 Games and 10 times as many tweets as the lead-up to Vancouver 2010.
The Olympics page isn’t the first time Twitter has launched a major hub surrounding sporting events, however. It announced a similar production with NASCAR at a joint press conference in May. Then, in June, Twitter on its own produced a social hub for the Euro 2012 soccer championships. The Olympics are the biggest event it has tried to tackle so far, but expect to see these pages become more and more common.
If Twitter does indeed have designs on becoming something more resembling a media outlet — which many suspect — sports are a logical starting point. Sports moments dominate the tweets-per-second record book, and the network has become a go-to destination for breaking news and fan discussion during games.
Will you use the twitter.com/#Olympics page — or do you think it’s unnecessary clutter? Share your opinion in the comments.