Market researchers everywhere can breathe a sigh of relief.
A new app called Perch, by developers Closely, lets small businesses monitor and track the online activity of their competitors — essentially, giving them a digital birds-eye view of their immediate competitive landscape.
Perch collects Facebook posts, tweets and pins from local competition. Then, every update is fed into an easy-to-read live stream on the app.
One major perk is the potential for quicker deals. For example, if a business sees a local competitor offering a deal through Facebook, they could “counter attack” the post by offering a better deal of their own. Even if you’re not a small business owner, the app could still come in handy when you’re trying to compare and track down specials.
How will this change the landscape of online marketing? Let us know what you think.
Image courtesy of Flickr, BuzzFarmers.