Sports Illustrated is premiering its first live video series for its website Monday. The half-hour talk show, SI Now, will be hosted by staff anchor Maggie Gray (pictured above) every weekday at 1 p.m., when SI‘s website traffic levels are highest.
The show borrows both from broadcast models, like ESPN’s SportsCenter, and from HuffPost Live, The Huffington Post‘s live weekday talk show channel. Sports Illustrated contributors, athletes and other sports celebrities will feature regularly in a “broadcast setup,” Matt Bean, managing editor of SI.com, explained in a phone interview with Mashable last week. And like HuffPost Live, viewers are invited to contribute via a commenting widget and through Twitter with the hashtag #sinow.
“The show is designed to be conversational,” Bean said in response to a question about how SI Now would differ from a typical broadcast talk show. “It’s more about hanging out than [telling] you what to think.”
For now, the show will only be distributed through SI.com and its other digital properties, including its tablet assets. Finished segments will be cut up into short clips and then embedded in relevant stories across the site. Ford has signed on as the launch sponsor.
SI Now marks just the beginning of SI‘s video ambitions. Bean said the magazine is looking to distribute more documentary-style programming as well as live broadcasts for events like the NCAA Tournament, the NFL Draft and The Masters on its website.
Image courtesy of Sports Illustrated.