5 Companies With Inbound Marketing Strategies That Work

5 Companies With Inbound Marketing Strategies That Work
David Klein is the co-founder of Orange Line, Australia’s leading strategic inbound marketing consultancy. Read more about David and the team on the Orange Line blog. Follow him @davidaklein or on Google+. Some companies seem to have an innate sense of just what it takes to attract a market. Or, perhaps it only appears that way. For most companies, it’s more likely that they learn […]
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American Apparel Angers Twittersphere With ‘Hurricane Sandy Sale’

American Apparel Angers Twittersphere With ‘Hurricane Sandy Sale’
An American Apparel ad for a “Hurricane Sandy Sale” has sparked backlash from the Twittersphere. The clothing retailer sent out an email blast Monday night, offering 20% off to customers for the next 36 hours “in case you’re bored during the storm.” It features a map highlighting the Northeastern United States, where Sandy — now categorized as a post-tropical cyclone — is hitting the hardest. […]
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Network and Learn at These 40+ Social Media Events

Network and Learn at These 40+ Social Media Events
Ready to network, learn and mingle with fellow professionals in the social media space? Look no further. Below you’ll find four exciting events handpicked from Mashable‘s Events Board, all of which will propel your skills and your business forward. Check out this assortment of business conferences and exhibitions, where you’ll have a chance to learn about fresh innovations in social media. Mark your calendar and […]
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5 Things Your Digital Agency Isn’t Telling You

5 Things Your Digital Agency Isn’t Telling You
Jessica Payne is director of digital strategy at PAN Communications, a public relations and digital media leader. Follow the firm @PANcomm. Chances are your digital firm is a passionate bunch, devoted 100% to delivering sound, successful communications strategies to its clients. However, as part of any valued relationship, they should be providing you — the client — with counsel that may not always be easy […]
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Newspaper Websites With Paywalls Doubled in a Year

Newspaper Websites With Paywalls Doubled in a Year
There are many more major news websites putting up paywalls these days, charging subscription fees to those who had been receiving that content free for years. We wanted to find out how widespread the shift from free to pay is on today’s Internet, and the result is this infographic that illustrates the extent of this phenomenon. What did we find? Over the past couple of […]
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GE Enlists Tumblr, Vine for Smart Home Relaunch Campaign

GE Enlists Tumblr, Vine for Smart Home Relaunch Campaign
Your kitchen is keeping an eye on you, but not in a creepy, Big Brother kind of way. GE Appliances wanted consumers to know that its products were paying attention —and being responsive — to today’s lifestyles and habits. So it made a whopping $1 billion investment in three key kitchen appliances, redesigned during the past several years to include customer-inspired details. To introduce the […]
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3 Game Changers in Online Marketing

3 Game Changers in Online Marketing
Graham Cooke is the CEO of QuBit, a technology company specializing in advanced website data collection, analysis, and optimization products. He was previously a senior product manager at Google. Follow him @thegrahamcooke. Times are changing for web marketers, particularly those dealing with online retail marketing. Customers are getting harder and more expensive to attract and retain, and new technologies are emerging at breakneck speed. There […]
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8 Tips to Jumpstart Your Business’s Paid Social Strategy

8 Tips to Jumpstart Your Business’s Paid Social Strategy
Scott Gerber is the founder of the Young Entrepreneur Council, a non-profit organization that promotes youth entrepreneurship as a solution to unemployment and underemployment. The YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs grow businesses. Every day, social media plays a bigger (and more expensive) role in the way brands find and court new customers. From ever-evolving social advertising […]
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