Tag «content marketing»

For successful content marketing, focus on authority over SEO

Image: Mashable composite. Cienpies Design Building authority continues to be critical in search engine results, regardless of the fall of Google’s semantic authorship markup. Optimizing your meta data, headlines and being on top of trending keywords helps your news content rank. No question about that. But quality content conveying expertise, authority and trust plays a …

The Anatomy of a Killer Content Marketing Strategy

Joe Lazauskas is the co-founder and CCO of Faster Times Media, a content studio and consultancy that helps businesses create exceptional articles, videos, blogs, and social media updates. Say hello on Twitter @joelazauskas or via email at joe@thefastertimes.com. Content marketing has become a powerful way for brands to build long-term relationships with customers while still …
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