Tag «Marketing»

5 Companies With Inbound Marketing Strategies That Work

David Klein is the co-founder of Orange Line, Australia’s leading strategic inbound marketing consultancy. Read more about David and the team on the Orange Line blog. Follow him @davidaklein or on Google+. Some companies seem to have an innate sense of just what it takes to attract a market. Or, perhaps it only appears that …

Everything You Need to Know About Foursquare’s New Merchant Tools

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Last week, Foursquare announced a slew of new merchant tools that give business owners more power than ever before to communicate with their customers through the location-based platform. Before, business owners …

Snoop on Competitors’ Online Deals With This App

Market researchers everywhere can breathe a sigh of relief. A new app called Perch, by developers Closely, lets small businesses monitor and track the online activity of their competitors — essentially, giving them a digital birds-eye view of their immediate competitive landscape. Perch collects Facebook posts, tweets and pins from local competition. Then, every update …

Announcing a Live Chat With The Marketing Zen Group Founder Shama Kabani

At 3 p.m. ET (12 p.m. PT) tomorrow, July 12, streaming live exclusively on Mashable, The Marketing Zen Group founder Shama Kabani will be answering questions from readers. As part of the Young Entrepreneur Council’s program, YEC StartupLab, Kabani will appear live via video chat broadcast exclusively on this site. Web and TV show host, …

50 Digital Media Resources You May Have Missed

Has your love of Mashable‘s newest channel Watercooler turned into a full-blown addiction? You’re not alone, and you don’t need help. It’s perfectly healthy to be obsessed with Nyan Cat, stripper parody videos and Pee-wee Herman dubs — at least, that’s what we keep telling ourselves. There is, however, one possible side effect: In the …
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