5 Companies With Inbound Marketing Strategies That Work

5 Companies With Inbound Marketing Strategies That Work
David Klein is the co-founder of Orange Line, Australia’s leading strategic inbound marketing consultancy. Read more about David and the team on the Orange Line blog. Follow him @davidaklein or on Google+. Some companies seem to have an innate sense of just what it takes to attract a market. Or, perhaps it only appears that way. For most companies, it’s more likely that they learn […]
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50 Digital Media Resources You May Have Missed

50 Digital Media Resources You May Have Missed
Has your love of Mashable‘s newest channel Watercooler turned into a full-blown addiction? You’re not alone, and you don’t need help. It’s perfectly healthy to be obsessed with Nyan Cat, stripper parody videos and Pee-wee Herman dubs — at least, that’s what we keep telling ourselves. There is, however, one possible side effect: In the whirlwind of memes, you just might have missed out on […]
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Network and Learn at These 40+ Social Media Events

Network and Learn at These 40+ Social Media Events
Ready to network, learn and mingle with fellow professionals in the social media space? Look no further. Below you’ll find four exciting events handpicked from Mashable‘s Events Board, all of which will propel your skills and your business forward. Check out this assortment of business conferences and exhibitions, where you’ll have a chance to learn about fresh innovations in social media. Mark your calendar and […]
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5 Things Your Digital Agency Isn’t Telling You

5 Things Your Digital Agency Isn’t Telling You
Jessica Payne is director of digital strategy at PAN Communications, a public relations and digital media leader. Follow the firm @PANcomm. Chances are your digital firm is a passionate bunch, devoted 100% to delivering sound, successful communications strategies to its clients. However, as part of any valued relationship, they should be providing you — the client — with counsel that may not always be easy […]
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3 Game Changers in Online Marketing

3 Game Changers in Online Marketing
Graham Cooke is the CEO of QuBit, a technology company specializing in advanced website data collection, analysis, and optimization products. He was previously a senior product manager at Google. Follow him @thegrahamcooke. Times are changing for web marketers, particularly those dealing with online retail marketing. Customers are getting harder and more expensive to attract and retain, and new technologies are emerging at breakneck speed. There […]
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‘Sports Illustrated’ Debuts Daily Talk Show

‘Sports Illustrated’ Debuts Daily Talk Show
Sports Illustrated is premiering its first live video series for its website Monday. The half-hour talk show, SI Now, will be hosted by staff anchor Maggie Gray (pictured above) every weekday at 1 p.m., when SI‘s website traffic levels are highest. The show borrows both from broadcast models, like ESPN’s SportsCenter, and from HuffPost Live, The Huffington Post‘s live weekday talk show channel. Sports Illustrated […]
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IBM Has Become a Publisher. Is It Any Good?

IBM Has Become a Publisher. Is It Any Good?
IBM has about 433,000 employees. To put things in perspective, that’s more than four times the amount of Microsoft’s workforce and 400,000 more than Google’s. It’s also about 427,000 more than The New York Times Co. has. If you believe that a substantial minority of the public can write reasonably well, then Big Blue has a fair shot at putting out a decent product. The […]
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Media Summit: Tech, Advertising and Fashion All In One Place

Media Summit: Tech, Advertising and Fashion All In One Place
At this year’s Mashable Media Summit, we’ll bring together some of the most influential leaders in the digital media space to discuss the hottest trends, from fashion’s role in publishing to drone journalism, along with the future of mobile and apps. There are only a limited number of tickets available for the Media Summit, so make sure to get yours today. Held on Nov. 30 […]
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