Snoop on Competitors’ Online Deals With This App

Snoop on Competitors’ Online Deals With This App
Market researchers everywhere can breathe a sigh of relief. A new app called Perch, by developers Closely, lets small businesses monitor and track the online activity of their competitors — essentially, giving them a digital birds-eye view of their immediate competitive landscape. Perch collects Facebook posts, tweets and pins from local competition. Then, every update is fed into an easy-to-read live stream on the app. […]
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Data-Driven Design: The Story Behind a Simple How-To App

Data-Driven Design: The Story Behind a Simple How-To App
Many apps come with what’s called an “onboarding process.” Sometimes the onboarding is comprised of slides you scroll through to learn what the app is and what it can do for you. Other times, you actually explore features first-hand before you’re able to use the app “for real.” As an app that allows users to browse how-to guides and upload their own, it would be […]
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50 Digital Media Resources You May Have Missed

50 Digital Media Resources You May Have Missed
Has your love of Mashable‘s newest channel Watercooler turned into a full-blown addiction? You’re not alone, and you don’t need help. It’s perfectly healthy to be obsessed with Nyan Cat, stripper parody videos and Pee-wee Herman dubs — at least, that’s what we keep telling ourselves. There is, however, one possible side effect: In the whirlwind of memes, you just might have missed out on […]
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How Marissa Mayer Will Use Tumblr

How Marissa Mayer Will Use Tumblr
Yahoo CEO Marissa Mayer, who announced on Monday that the company acquired popular social blogging site Tumblr for $1.1 billion, said she will use the site often to share her experiences and interests with the community, from Yahoo news to pictures of macaroon art. Mayer will blog with the user name MarissaMayr — note the dropped “e,” in line with Tumblr and Yahoo’s other product […]
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37 Digital Media Resources You May Have Missed

37 Digital Media Resources You May Have Missed
Being an American can get distracting. Making fun of absurd American traditions? Even more so. Whether you were basking in the red, white and blue stateside or laughing from afar at such age old traditions as Joey Chestnut’s hot dog conquest, you might have missed a couple of this week’s Mashable features. And that, my friends, is unAmerican. Don’t worry; we’re back with the roundup […]
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Can Microsoft Ride Surface 2 to the Top?

Can Microsoft Ride Surface 2 to the Top?
You have to give Microsoft and, in particular, Microsoft Corporate VP Panos Panay credit. The Surface 2 launch event was so spirited, passionate and, despite massive connectivity issues for all us live bloggers, well-executed that one could almost forget the myriad issues Microsoft faces as a company and would-be contender in the tablet marketplace. Panay, who held the stage for a little more than an […]
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Why the London 2012 Olympics Is the First Real-Time Games

Why the London 2012 Olympics Is the First Real-Time Games
Whether London 2012 is the first “social” Games has sparked much debate in news media and on the social web. While compelling arguments have been made for both sides, social media’s role in the Olympics isn’t the most exciting conversation about this year’s competition. It’s about timing. The London 2012 Olympics are undoubtedly the first real-time Games. It differs from any other Olympic event in […]
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