5 Companies With Inbound Marketing Strategies That Work

5 Companies With Inbound Marketing Strategies That Work
David Klein is the co-founder of Orange Line, Australia’s leading strategic inbound marketing consultancy. Read more about David and the team on the Orange Line blog. Follow him @davidaklein or on Google+. Some companies seem to have an innate sense of just what it takes to attract a market. Or, perhaps it only appears that way. For most companies, it’s more likely that they learn […]
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110+ Hot Jobs in Social Media, Tech and Digital

110+ Hot Jobs in Social Media, Tech and Digital
Mashable‘s mission is to inform the connected generation; but we can help you put that knowledge to work, too. Since 2005, Mashable has been committed to bringing the top digital, social and tech news and resources to our readers. Over time, we’ve built a readership of 20 million people who are well versed in digital trends, social media and all the hottest technologies. So when […]
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Everything You Need to Know About Foursquare’s New Merchant Tools

Everything You Need to Know About Foursquare’s New Merchant Tools
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Last week, Foursquare announced a slew of new merchant tools that give business owners more power than ever before to communicate with their customers through the location-based platform. Before, business owners could claim their venues, set up a special and let […]
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6 Tips to Master the Art of Delegation

6 Tips to Master the Art of Delegation
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Entrepreneurs and small business owners are used to wearing a lot of hats in their business — everything from handling sales and accounting to replacing ink in the printer. However, trying to take care of everything can be harmful to your […]
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Snoop on Competitors’ Online Deals With This App

Snoop on Competitors’ Online Deals With This App
Market researchers everywhere can breathe a sigh of relief. A new app called Perch, by developers Closely, lets small businesses monitor and track the online activity of their competitors — essentially, giving them a digital birds-eye view of their immediate competitive landscape. Perch collects Facebook posts, tweets and pins from local competition. Then, every update is fed into an easy-to-read live stream on the app. […]
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6 Money-Saving Tips for Bootstrapping Small Businesses

6 Money-Saving Tips for Bootstrapping Small Businesses
Image: iStockphoto, graphicsdunia4you Entrepreneurs often embark on the journey of building a business with a grand vision in mind — one in which the company flawlessly grows from convoluted concept to well-oiled machine like a butterfly emerging from a cocoon. The reality of running a small business is a bit more chaotic, not to mention expensive. If you’re bootstrapping your company, taking out loans to […]
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Network and Learn at These 40+ Social Media Events

Network and Learn at These 40+ Social Media Events
Ready to network, learn and mingle with fellow professionals in the social media space? Look no further. Below you’ll find four exciting events handpicked from Mashable‘s Events Board, all of which will propel your skills and your business forward. Check out this assortment of business conferences and exhibitions, where you’ll have a chance to learn about fresh innovations in social media. Mark your calendar and […]
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3 Game Changers in Online Marketing

3 Game Changers in Online Marketing
Graham Cooke is the CEO of QuBit, a technology company specializing in advanced website data collection, analysis, and optimization products. He was previously a senior product manager at Google. Follow him @thegrahamcooke. Times are changing for web marketers, particularly those dealing with online retail marketing. Customers are getting harder and more expensive to attract and retain, and new technologies are emerging at breakneck speed. There […]
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