Twitter founders Ev Williams and Biz Stone want to shake up the digital publishing world with their latest venture, Medium. The pair, who also worked together on Blogger, announced the new platform today.
In a post outlining Medium, Williams writes, “We’re re-imagining publishing in an attempt to make an evolutionary leap, based on everything we’ve learned in the last 13 years and the needs of today’s world.”
On the surface, Medium looks like a mashup between more traditional blogging services and user-curated collections. Users can choose to read, give feedback or write their own material.
All posts are organized into collections, and these collections share the same theme and template. Readers who like a post can give it positive feedback, increasing the likelihood that others will see the post.
Access to post on Medium is being rolled out slowly, and users can sign up to get on a list for future access.
The feedback mechanism looks very similar to the action that Dustin Curtis uses for his private blog network, Svbtle. Like Medium, the goals of Svbtle are to make it easy for users to write and read great content. [Disclosure: I am a member of the Svbtle network.]
Given Williams and Stone’s history, Medium is a project worth looking at for anyone interested in the digital publishing industry.
What do you think of Medium? Let us know in the comments.