1. This kerfuffle at the Smáralind shopping centre near Reykjavík, Iceland, last weekend isn’t because One Direction are in town. It’s because of two stars from Vine, the six-second video-blogging site.
Jerome Jarre, a New York-based Frenchman and technology entrepreneur with 3.9 million Vine followers, was joined by 16-year-old Nash Grier (4.5 million followers and counting) who is part of a small band of emerging Vine celebrities. The pair are on a kind of promotional tour to boost their social media profiles even further.
It got quite heated, according to Visir.is, with several people injured in the melee. It was caused by Grier and Jarre inviting fans to meet them via Vine.
2. There was quite a turnout – far more than the duo were apparently expecting.
For hundreds of people to appear to see two stars of a six-second video site, is extraordinary.
4. This is Jarre in action. His Vines mostly involve him singing, making loud noises on public transport and/or surprising people with declarations of love, but they commonly get more than 50,000 likes and shares, or re-vines.
Bizarrely, Jarre just appeared in a Vine promoting an MTV show.
5. Somehow, Jarre has even managed to Vine from zero gravity.
6. And from the set of Catfish. During a recording.
7. This is the more wholesome Grier doing his thing.
8. And here is Jarre and Grier together.
9. Vine is attracting the bored, mobile-obsessed teenagers and young people that made YouTube a phenomenon less than a decade ago.
And while YouTube was, back then, a platform for people to view on PCs, Vine is by its very nature mobile-first, with web-profiles only going live this year (Instagram did the same last year).
There is a lot of collaboration and sharing among Viners, sometimes between three or more of them.
10. Nicholas Megalis turned this vine into a single, which reached the top 10 in Canada, Denmark, Ireland and number 1 in Sweden on iTunes.
11. 20-year-old Jessi Smiles, aka Jessica Vazquez, whose relationship with fellow Viner Curtis LaPore is the stuff of Vine legend.
In this interview she admits that both she and Lepore have “management”.
She has very good comic timing.
12. Several thousand people turned up to witness them meeting (and having a snog) in real life.
13. Lapore does some very sophisticated editing and cutting, raising the question of exactly how he does it with a smartphone. He’s often very funny.
14. Although his dog, Buster Beans, often steals the show.
15. At the moment, Vine is dominated by Americans – but that could change if and when the UK gets its act together. And helpfully, there’s a UK Vine meetup in Trafalgar Square in London on 1 February.
Then maybe we will be able to cause public disturbances at Icelandic shopping centres too.